Guide operates a ride-hailing app designed for Chinese travelers visiting destinations overseas, matching clients with Chinese-speaking driver-partners and tour guides. The company emphasizes professional training for its drivers and guides to ensure smooth communication and service. Guide says it has 100,000 driver-partners across more than 1,800 cities in 90 countries and has served 10 million travelers via its platform. Founded in December 2014 and headquartered in Beijing, the business targets the large outbound Chinese travel market. The company positions itself to expand its international footprint and compete with rivals operating overseas, including Didi Chuxing. Its core product focuses on private transportation and guided services tailored to Chinese-language needs. Huang Bao Che Trip operates an online platform that connects Chinese customers with chauffeur and tour guide services. The company is based in Beijing and is led by CEO Pan Fei. Following the fundraise, management plans to use proceeds for branding, customer acquisition and marketing education. The company will also hire new staff to enhance overall operations. Another stated use is the construction of resource pools at destinations to support service delivery. The article does not disclose revenue, users, or other operating metrics.

Total raised

$100M

Funding rounds

2

Latest round

Series C

Latest activity

Jun 2019