Hubub builds topic-based communities called Hububs where users contribute and curate the best content—user-generated or aggregated from the web—around specific subjects. The product mixes media, polls and sentiment analysis and includes automation to auto-collect content around keywords, functioning partly as an aggregation search engine. The startup launched in beta late last year and is led by founder and CEO Peter L. Corsell. Hubub is based in Toronto and New York and says it has seen early traction. The company plans to launch a mobile client within the next few weeks to further validate the model. Recent financing will be used to scale the product and add engineering talent.

Total raised

$9M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2014