Hue is an AI-based SaaS platform that powers end-to-end infrastructure for authentic user-generated video content designed to boost eCommerce conversions. Its AI learns from over 4.1 million users interacting with the platform and more than 6 million videos played to tailor video content to individual shoppers by preferences and demographics. Since launching in 2022, Hue has partnered with more than 45 brands and retailers, including Credo Beauty and Tatcha, whose A/B tests showed substantial lifts in conversion and sales. Partners report 5–25% increases in conversion rate, 60–100% increases in time spent on site, and an estimated 5–10X ROI from integrating Hue’s technology. Hue plans to use recent funding to accelerate growth in beauty and apparel and expand into footwear and accessories, with two footwear pilots already underway. The company’s leadership and advisors include co-founders Janvi Shah (CEO), Nicole Clay (CMO), Sylvan Guo (COO), and advisors from retail and beauty leaders such as Jodi Bricker, Sneha Narahalli, Debra Perelman, and Brett Hurt.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2024