Hullabalook provides a commerce platform that lets retailers gain the benefits of headless commerce without needing to re-platform. Its offering combines a smart product data enrichment engine with a Storefront Progressive Web Application (PWA) Builder to create fast, fluid shopping experiences. The platform can be incrementally adopted and deployed quickly by startups as well as large enterprise retailers. Customers include MADE.com, B&Q, Sainsburys Group, Currys and Dunelm. The scale-up reported revenues to the end of 2021 were up 3X year-over-year, and retailers using the software regularly see double-digit percentage increases in conversion rate and revenue. Hullabalook plans to use new capital to support continued growth in the UK and expansion into North America and Europe.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Feb 2022