Human Behavior analyzes raw session-replay video with computer-vision models to surface why users convert, churn, and encounter bugs without instrumenting code. The product summarizes and segments thousands of hours of footage and delivers daily emails highlighting feature usage, bugs, and churn signals to product teams. Customers to date are mostly fast-moving Series A and B startups, and the company says it has been growing 20% month-over-month since launching four months ago. The founders position the approach as an alternative to manual event tagging and traditional analytics tools like Mixpanel and PostHog. Over time they plan to spin the same core dataset into multiple products, including automated QA and embedded IT support, with the ambition of becoming the Datadog of session replay. The team previously built and sold an earlier startup, Dough, for six figures to Employer.com before focusing full time on Human Behavior.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Sep 2025