Humii is a Sydney startup that brings mystery shoppers into online retail to help brands understand customer experience. Its platform uses paid mystery shoppers who are paid per shop to analyse brands across eight dimensions and over 200 data points. The company was cofounded by former Deloitte director Andy Evans and Mareile Osthus, the former CCO of The Iconic. Leading brands such as New Balance, Pet Barn, BCF and Lorna Jane are already using Humii’s service. Humii envisions a standardised global CX score and plans to expand its offering to get under the skin of every retailer in the country. The company recently raised $300,000 in a pre-Seed round from Melbourne early-stage VC Skalata.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

May 2024