Hungama operates a combined music and video streaming service that the company says reaches 65 million users and hosts over 8,000 movies. The company began as a marketing and communications agency and pivoted to entertainment in 2009. CEO Neeraj Roy has emphasized that Hungama generates "tangible revenues" and "is not burning cash" like some rivals. Hungama says it is focused on raising capital from the right partners and on the right terms. Following the new investment, the company intends to further strengthen its movie and TV services and expand integration with distribution partners. Hungama Digital Media Entertainment is a Mumbai-based mobile and digital entertainment company that operates mobile marketing and entertainment content, gaming, online advertising and the Bollywood Hungama site. The company creates and distributes Bollywood audio, video and imagery to South Asians worldwide and runs value-added services and games for mobile users. Hungama reports about 20 million users and is described as India’s largest on-demand digital entertainment storefront. The company plans to use new funding to upgrade its mobile apps and integrate with banking systems to enable loyalty programmes. Hungama was launched in 1999 and acquired IndiaFM.com (now Bollywood Hungama) in 2000. Earlier, WPP‑promoted JWT Singapore acquired a majority stake in Hungama Digital Services, the company’s digital and promotions marketing unit. Hungama.com operates an on-demand digital entertainment storefront offering music tracks, movies, music videos and mobile content across genres and languages. The service hosts over 2.5 million pieces of content and Hungama Movies offers more than 5,000 Bollywood, Hollywood and regional movies and TV series in HD and SD. The platform is accessible from PCs, mobile phones, tablets, TVs and other connected devices. Launched in 1999 as a brand promotions website, the company has since expanded its content and distribution reach. Hungama.com employs over 500 people across five countries. The article does not disclose revenue or user metrics.

Total raised

$65M

Funding rounds

3

Latest round

Equity

Latest activity

Apr 2016