Hungryroot operates an AI-enabled platform that uses machine learning and predictive modeling to build customers’ grocery carts, deliver fresh groceries and simple recipes, and support meal planning and nutritional goals. The service emphasizes predictive and automatic deliveries so customers can edit orders but often trust the company’s recommendations. Hungryroot began in 2015 as a better-for-you foods brand and now offers both third-party modern brands and its own in-house products. The company says its personalization reduces consumers’ weekly grocery-shopping time from hours to minutes and that customers spend 64% more on Hungryroot in their first five months than with other leading grocery and food-delivery services. Hungryroot has been profitable since the beginning of 2020 and is on track to reach $175 million of revenue this year, with a forecast of over $300 million in 2022. The company plans to use new capital to expand its assortment of groceries and recipes, grow the team, invest in automation, and further optimize its personalization algorithm and marketing. Hungryroot is a NYC-based provider of vegetable-based packaged food that offers ready-to-eat meals, sides, sweets, spreads and breakfast items. Its products are packed with protein, fiber and nutrients and are ready to eat in under 7 minutes. Items are sold through the company website and through retailers including Fresh Direct, Amazon Fresh and some Whole Foods locations. In January 2017 the company raised $7.7 million in funding from investors including Lightspeed Venture Partners, Lerer Hippeau Ventures and Crosslink Capital. Hungryroot intends to use the funds to continue hiring new people and to increase its marketing efforts. The company is led by co-founder and CEO Ben McKean alongside co-founder Franklin Becker. Hungryroot is a New York–based meal-kit startup that offers vegetable-focused, natural dishes and pre-portioned ingredients designed to be prepared in under seven minutes. Launched last year, the company sends perfectly portioned ingredients without requiring a subscription, positioning itself as a quicker, healthier alternative to traditional meal kits. Select Hungryroot meals are already available on Amazon, and the company is looking to expand into Whole Foods. Product examples mentioned include maple chickpea pancake batter, almond chickpea cookie dough, sweet potato cacao mousse and black bean brownies. The company has demonstrated "rapid growth" and has raised $6 million to date after an additional $3.7 million financing. Ben McKean is the founder and CEO. Hungryroot offers six ready-to-cook meals built around 100% organic vegetable noodles with natural sauces, toppings and optional pre-roasted proteins. Each meal is gluten-free, non-GMO and under 500 calories. The company sells direct to consumers through its website and, at the time of the article, delivered to customers in 23 states and the District of Columbia. Hungryroot raised $2M in funding to expand its meal selection beyond the initial six offerings. The company intends to use the funds to pursue national availability by the third quarter of the year and is hiring to support growth. Ben McKean is the founder and CEO driving the product and expansion plans.

Total raised

$53M

Funding rounds

4

Latest round

Series C

Latest activity

Jun 2021