Founded in 2022 and headquartered in Singapore, Hupo develops an AI platform that analyzes live customer conversations and delivers in-the-moment coaching to sales teams in highly regulated industries such as banking, insurance, and financial services. The system is trained on sector-specific products, objections, client types, and compliance rules, allowing banks and insurers to give consistent, scalable feedback without managers shadowing every call. The company serves dozens of enterprise customers across APAC and Europe, including Prudential, AXA, Manulife, HSBC, Bank of Ireland, and Grab, and reports that clients typically expand contracts three- to eight-fold within the first six months. Hupo originally launched as Ami, a mental-wellness startup, before pivoting to performance and sales enablement while retaining its focus on behavioral science. The latest funding brings total capital raised to $15 million, which will be used to enhance real-time coaching features, support large-scale deployments, expand go-to-market operations, and hire additional staff. Management also plans to enter the U.S. market in the first half of the year and, over the next five years, broaden the platform beyond sales to help large workforces improve performance at scale.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2026