Hurr is a London-based fashion rental platform that combines a peer-to-peer marketplace with a white-label SaaS product. The platform enables consumers to rent high-fashion items from brands such as Ganni and Mulberry. Hurr currently powers 130+ brands and counts major retailers John Lewis, Selfridges, Matches and Flannels as partners. The company was founded in 2019 by Victoria Prew. Financially, Hurr has raised $10M (£7.9M) in funding to date. The latest funding round included participation from Praetura Ventures (lead) and existing investors Octopus Ventures, Ascension and D4 Ventures. HURR is a U.K. fashion rental marketplace launched in 2019. It operates a hybrid business model combining peer-to-peer fashion rentals, direct partnerships with fashion outlets, and a white-label service for retailers such as Selfridges Rental. The company also runs a physical store inside Selfridges London and has a partnership with global resale platform Depop. Its core product is a tech-first rental marketplace that enables shared ownership of wardrobes, positioned similarly to Rent the Runway. CEO and founder Victoria Prew frames the service as part of a generational shift toward shared ownership and new models of access. Investors view HURR as well placed to capitalize on the transition to a more climate-friendly fashion industry.

Total raised

$15M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2023