Hurray's GIRL BEER, launched in Fall 2024 by Los Angeles-based consumer brand company Hurray, produces 4.2% ABV light beers with real juice, organic flavors, 95 calories, and zero added sugar. The company positions itself at the intersection of flavor, fun, and cultural relevance to attract the growing female majority of under-30 alcohol consumers, 60% of whom say they avoid beer due to limited flavor options. Following a successful California debut, the brand rapidly expanded across the Southwest and Texas through leading Anheuser-Busch and Molson Coors distributors and secured shelf space at Walmart, Kroger, Albertsons, and Whole Foods. In its first year, GIRL BEER achieved top-15% velocity performance in many grocery accounts. The team is scaling nationally in 2026, adding seven new flavors and increasing pack formats to 6-packs and mixed 12-packs. Recent hires from Molson Coors, Juneshine, Red Bull, Walmart, and Liquid Death bolster sales, operations, and marketing capabilities. The fresh capital will fund nationwide marketing campaigns, deeper ACV in existing regions, and selective entry into the Midwest and Southeast retail markets.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Mar 2026