Hushbabies.com, operated by Lapis Marketing Pvt Ltd, is an e-commerce platform dedicated to baby products and is complemented by babyBOX, an information site for expecting parents and parents of toddlers. The company has experienced rapid growth, expanding ten-fold in the past six months and currently handling about 1,000 transactions per day. Its competitive landscape includes players such as Firstcry.com, Babyoye.com, and broader horizontal e-commerce sites like Fashionandyou, Indiaplaza and 99labels. With fresh capital in hand, management plans to bolster three key areas: customer support, logistics, and the underlying technology for both Hushbabies and babyBOX. CEO Sridhar Seshadri, who joined earlier this year, is steering these initiatives. Prior funding included a seed round backed by IndoUS Venture Partners (IUVP) and Nexus Venture Partners, though Nexus has since exited its stake. The business aims to use the new investment to solidify operations and sustain its aggressive growth trajectory.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jun 2012