PayasUgym operates an online marketplace that lets users search for and buy discounted short‑term passes (one day to three months) to local gyms via a prepaid credit system. Users register, top up credit and receive passes by email or SMS; gyms and health clubs are searchable by locality. The site claims more than 1,700 health clubs and says it provides access to one in three UK health clubs and gyms, counting partners such as Virgin Active, PureGym, Energie and Hilton Livingwell. The service targets returning ex‑gym members, first‑time gym goers and people away from their main membership, with the UK market cited as having 12 million ex‑gym members. Founded in 2011 in the UK, the company plans to use new funding for marketing and to launch additional products including fitness class comparisons and bookings. To date the startup has raised a total of £3.5M. payasUgym operates an online marketplace that allows consumers to search for nearby gyms and purchase discounted pay-as-you-go access or one- to three-month short memberships. Users register, buy credit which they top up like a prepaid mobile, and receive gym passes via SMS; gyms are searchable by locality. The service claims to have signed up over 1,000 gyms — roughly 20% of the UK market — and to handle about 2 million customer gym search requests per month. The company was founded in 2011 and is based in London. Management says new capital will be used to fuel growth and develop new services, and the startup is hinting at international expansion. The article notes a nearest comparable competitor is Brazil’s Gympass.

Total raised

$4M

Funding rounds

2

Latest round

Equity

Latest activity

Mar 2014