Hyble offers on-demand, customized and compliant point-of-sale marketing solutions for drinks suppliers and distributors, leveraging technology and smart design. Its platform is used in 50 countries by drinks brands and distributors, including Bacardi, Diageo, Carlsberg Group, Pernod Ricard, Campari Group, and Molson Coors. The company serves global drinks suppliers and distributors to help increase sales and reduce waste. Led by CEO Craig Letton, Hyble recently launched in the US and signed a multi-year contract with Southern Glazer’s Wines and Spirits. Hyble announced a £2.8M funding injection in April to support continued expansion following the US launch and the SGWS contract. The business focuses on expanding its reach in key markets using the new funding. MRM Global is a marketing technology company based in Edinburgh, Scotland, that serves the global drinks and hospitality sector. Led by CEO Craig Letton, the firm works with drinks manufacturers and wholesalers to improve product marketing in restaurants and bars. Its technology allows sales reps and customers to create on-demand marketing materials intended to increase brand visibility and product sales. Its flagship product, Brand Creator, is used by MRM clients across Europe and the company trades in over 30 countries, including Australia, the USA, Canada and Singapore. The company has 74 employees. It intends to use the funds to support delivery of a major multi-year contract recently won with one of North America’s largest wine and spirits distributors. MRM Global provides a technology platform and its Brand Creator app that enable global drinks manufacturers and wholesalers to create on-demand marketing materials for independent hospitality and retail customers. Led by CEO Craig Letton, the platform helps sales reps and customers quickly produce marketing collateral to increase brand visibility and product sales. Over the past three years the company has expanded internationally to over 34 countries, working with spirits and beer brands. The business is based in Edinburgh, Scotland, UK. MRM intends to use new funding to drive further international growth with a focus on expanding its presence in North America and to develop its technology platform. It plans to triple the size of its Edinburgh-based software engineering team to accelerate the product roadmap.

Total raised

$9M

Funding rounds

3

Latest round

Equity

Latest activity

May 2024