HYGH builds and runs a programmatic, digital out-of-home (DOOH) advertising network, currently operating 1,800 digital displays across seven major German cities. Brands and agencies use HYGH’s platform to purchase flexible, real-time ad inventory on these connected screens, giving advertisers the ability to target audiences dynamically in physical environments. The firm generates revenue by selling screen time and managing the hardware and software infrastructure for its display owners. Backed by institutional investors since 2019, HYGH has raised €31.5 million to date and is now valued in the mid-eight-figure range. With fresh capital, the company plans to expand its footprint to 15 German cities, deepen coverage across the DACH region, and launch in additional European markets. Management describes DOOH as a fast-growing channel that is taking share in the broader media mix and positions HYGH as a technology-driven enabler of this shift.

Total raised

$25M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2023