Hypergro is a Bengaluru-based marketing-technology firm focused on boosting brand revenues and reducing customer acquisition costs by addressing poor return on ad spend (ROAS). The company emphasizes technology and AI to optimize ad spend and break the cycle of high spending with low results. Founded in 2022 by Rituraj Biswas (CEO and head of product), Neha Soman (heads business), Abhijeet Kumar and Arijit Mukhopadhyay, the team aims to make its solutions broadly available to brands. Hypergro says rising customer acquisition costs and weak ROAS are the primary market problems it targets. The startup cites a growing online market opportunity in India, predicted to reach $3.1 billion by 2024. It has raised early-stage capital to scale product and go-to-market efforts.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2023