I AM POP is a direct messaging platform for artists that enables broadcasting messages to subscribers over Facebook Messenger. The company reports average open rates of 94%, citing social media newsfeeds delivering engagement rates as low as 2%. Founded in 2016 and headquartered in Amsterdam, I AM POP employs 15 people and lists clients including MAMA Festivals, Mad Decent, The Orchard, Elrow, Ministry of Sound, Sony, Warner, and AWAL. It has raised €2 million in funding and plans to use the proceeds to hire more staff and continue developing its platform. The product is positioned to help artists build direct presences on messaging platforms as private messaging grows, a shift described by founder Tim Heineke as “post-social.” The article does not disclose the investors behind the round or the specific instrument used.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2019