I-Media operates a large mobile ad network across apps and mobile websites and offers three business lines: the LMMOB ad network, an enterprise mobile marketing service Qi ye bao, and a self-service ad product Bei ke. The company claims to serve over 100 million impressions per day and reported RMB 100 million in revenue in 2011, with projected 2012 revenues of RMB 300 million (~$47M). Approximately 70% of sales come from WAP and feature phones, while mobile apps currently contribute around RMB 50 million (~$7.8M); reported profit margins are roughly 20–30%. I-Media says it will expand its activities in the Chinese market and into other Asian markets, focusing on product development, improved ad‑serving technology, and growing its base of buyers and sellers. Management has indicated the company may pursue acquisitions and market consolidation to move quickly as the market grows. The company competes with AdMob and InMobi and has hired senior technology engineers from Google and Yahoo as it scales.

Total raised

$20M

Funding rounds

1

Latest round

Series B

Latest activity

Jul 2012