ICONIC Protein produces ready-to-drink protein beverages using dairy protein from grass-fed cows in New Zealand that are hormone-, antibiotic- and preservative-free. Launched in 2013 and based in Santa Monica, the brand emphasizes a lighter, more balanced taste profile that has attracted a large female audience. ICONIC has posted triple-digit, year-over-year gains for the past four years and achieved category-leading velocity at shelf with early retail partners such as HEB, Sprouts, Wegmans and Rouses Markets. The company plans to use new funding to build out its senior leadership team and invest in product innovation. Founders and investors highlight a broad market opportunity for ICONIC’s better-for-you positioning as it scales distribution.

Total raised

$8M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2017