Iddiction builds app marketing tools and today launched Xplode, a drop-in bottom-bar app discovery SDK that sits inside partner apps and surfaces a menu of other apps when tapped. The SDK is free for app makers to participate in and is designed to feel native rather than like interstitial ads, per CEO Andrej Nabergoj. The company previously ran an App-O-Day product that promoted a single app and has shifted to this networked cross-promotion model. Iddiction is building targeting capabilities so app makers can promote to paying users of other apps. The platform has about 120 developers and 600 apps connected, and the company employs roughly 25 people. Iddiction has been backed by $4 million in funding to date.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2014