Ideeli is a flash-sales e-commerce site that offers 50 to 70 percent discounts on clothing, accessories and home goods during limited multi-day sales. Launched in 2007, the site had over 5 million members at last count. Products include clothing for men, women and children, as well as jewelry, handbags and home accessories. In 2011 Ideeli reported $77.7 million in revenue. Last year the company announced $30 million in new funding to expand beyond the flash-sales model. The company recently raised an additional $12 million (confirmed after an SEC filing), but it is unclear who participated in this latest round, and the article notes uncertainty about continued growth as the flash-sales model has faltered. Ideeli operates a private, members-only flash sales platform that offers 50–70% discounts on clothing, accessories and home items over multi-day sales events. The site serves over 4 million members, with upcoming sales announced via email. Product categories include apparel for men, women and children, jewelry, handbags and home accessories. Ideeli has expanded into travel and daily deals, broadening its offerings beyond merchandise. The company says the new financing will be used for category expansions, partnerships, technology enhancements, marketing, hiring and improving the member experience. Ideeli was founded in 2007 and has raised nearly $70 million in total funding to date. Ideeli operates a members-only sample-sale shopping site that runs private, time-limited sales where designers place excess inventory at roughly 50–70% discounts. Sales are invite-only or available by request and are announced to members via email. Product categories include clothing for men, women and children, as well as jewelry, handbags and home accessories. The company said it recently hit one million members and was set to do $50 million in revenue this year, with CEO Paul Hurley projecting $175 million next year. Ideeli was founded in 2007. The article situates Ideeli among other fast-growing online sample-sale startups such as Gilt Groupe and Hautelook, noting strong investor and retail interest in the category.

Total raised

$73M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2013