IdentifAI builds an AI platform that identifies whether images, videos, or voice recordings are AI-generated, altered, or authentic human creations. Founded by cybersecurity experts Marco Ramilli and Marco Castaldo, the company emphasizes real-time model evolution to respond rapidly as new generative models appear. Its mission, captured as 'We Stand For Truth,' focuses on preserving the authenticity of human expression and empowering users in a world of increasingly blurred real/artificial boundaries. The article cites rising demand for solutions like IdentifAI amid rapid generative AI growth and public concern, referencing UNCTAD market projections and a Deloitte study on difficulty distinguishing synthetic media. The new €5M funding will support international expansion across Europe and into the US and accelerate R&D to continuously improve the accuracy and performance of its detection models. IdentifAI already counts a team of AI and security specialists and completed a €2.2M seed round less than a year ago. IdentifAI develops proprietary "degenerative" generative models trained to identify artifacts in images, video, sound and text produced by artificial intelligence. Its system deconstructs content based on probability distributions at the pixel level to distinguish AI-produced material from human-created content. The company aims to give users the ability to clearly tell apart artificial and natural content to mitigate risks from deepfakes. IdentifAI positions its technology as a tool to ensure generative AI serves the common good rather than becoming a destabilizing force. The startup is led by founder Marco Ramilli, described in the article as a second-time entrepreneur with technological expertise and strategic vision. Recent seed funding will be used to refine and advance these degenerative models and their detection capabilities.

Total raised

$8M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2025