iFIT Health & Fitness operates a connected fitness and subscription technology platform that combines interactive content (iFIT and Sweat) with branded equipment such as NordicTrack and ProForm. The company delivers live and on‑demand immersive, adaptive workout experiences across a broad range of connected fitness modalities. iFIT reports an engaged community of over 7.3 million members in more than 120 countries and holds more than 400 issued and pending patents. Its proprietary software, experiential content, and interactive hardware are integrated to personalize workouts and drive member engagement. The company says it will use new capital to invest in brands, expand its content library, develop next‑generation products, and implement efficiency measures to increase profitability for reinvestment. Leadership changes accompany the plan: co‑founder Scott Watterson will serve exclusively as chairman while Steve Barr and Mark Watterson are named co‑presidents. iFIT builds an integrated health and fitness platform that connects proprietary software, experiential content, and interactive hardware across brands including NordicTrack, ProForm and Freemotion. The company delivers immersive, adaptive, personalized live and on-demand workouts across a full range of fitness modalities and holds a portfolio of more than 400 active and pending patents. iFIT says it serves a growing community of millions of engaged members across 120 countries and offers trainer-led workouts that stream on partner apps. The company is based in Logan, Utah and emphasizes accessibility and engaging experiences for every fitness level. iFIT has been expanding its content partnerships and distribution to reach users both at home and through partner channels. ICON Health & Fitness develops and distributes connected fitness equipment and subscription software under brands including NordicTrack, ProForm and Freemotion, powered by the iFit live and on‑demand media platform. The company reported revenue exceeding $1 billion in the 12 months ending September 30, 2020, and describes a multi‑decade heritage of innovation, quality and profitability. iFit has approximately 700,000 paid subscribers and is available across ICON’s product range, in the home, at gyms and on the go. ICON holds more than 330 technology patents with 80 pending and sells products in 116 countries; iFit workouts stream in multiple languages with additional languages planned for 2021. The company plans to use the new capital to accelerate its growth strategy of delivering interactive fitness products connected by its patented content technology and media platform.

Total raised

$400M

Funding rounds

4

Latest round

Equity

Latest activity

Oct 2020