IgnitAd offers a self-service ad optimization solution that auctions publishers' available display ad inventory across ad exchanges, ad networks and other demand-side partners. It launched a new product featuring proprietary predictive analysis and advanced bidding technology (Bid Optimization Management™) designed to help publishers increase advertising revenue. For ad networks, ad exchanges and demand-side partners the solution provides extended reach plus complete publisher transparency and visibility. The company is led by CEO and co-founder Assaf Roth and is based in New York and Jerusalem. To date IgnitAd has secured $2M in funding, including a seed round announced in January 2010, led by DFJ Tamir Fishman Ventures and JVP Media Labs.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2011