IgnitionOne offers a score-powered marketing technology platform that analyzes consumers’ online and shopping behavior to help marketers target specific audiences and deliver personalized marketing at scale. Led by CEO Will Margiloff, the company serves brands including General Motors, CenturyLink, Bridgestone, La Quinta and Acer, as well as agencies such as 360i, GroupM and ZenithOptimedia. It employs over 450 people across 10 countries. The company is backed by ABS Capital Partners and SoftBank Capital. IgnitionOne will use financing proceeds for continued development of its digital marketing platform and for general working capital purposes. IgnitionOne provides a Digital Marketing Suite that includes algorithmic media management across search, programmatic display and social, advanced data management, and marketing automation (user scoring, lead nurturing and lead optimization). The company is led by CEO Will Margiloff and has a global presence with over 450 employees in 17 offices across 10 countries. IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for brands and agencies such as General Motors, CenturyLink, Bridgestone, La Quinta, Fiat, 360i, GroupM and iProspect. The business plans to use new funding to pursue strategic acquisitions, accelerate innovation of its Digital Marketing Suite technology, and expand sales and marketing activities worldwide. The article reports a $20M Series B close, indicating continued investment to scale product and go-to-market efforts. No additional financial details beyond the reported round were provided in the article.

Total raised

$32M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Apr 2017