iJento’s platform augments existing analytics services (Google Analytics, Adobe SiteCatalyst, Webtrends) and other customer data sources to extract deeper intelligence. It enables businesses to observe individual customer journeys, identify high-value consumer segments, and deliver relevant, timely offers at scale. The company says its offering has driven commercial improvements—for example, LV= Insurance saw a 26% increase in sales conversions. iJento cites major clients including Allianz, Cheapflights Media, FT.com and Tesco Bank. It also partners with analytics and digital marketing technology companies and consulting firms to distribute its solution. The company has offices in the UK, USA and Australia and will use new funding to fuel growth and support its recent U.S. launch while maintaining its claimed market leadership.

Total raised

$8M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2012