Illuma Labs is a Plano, Texas–based fintech company whose flagship product, Illuma Shield™, delivers real-time voice biometric authentication for credit union and community bank contact centers. The solution replaces traditional knowledge-based authentication to improve caller experience, operational efficiency, and fraud prevention. The company reports that customers have shortened individual call times by about one minute on average. Illuma plans to use new capital to accelerate development of fraud-prevention, voice cloning and deep-fake detection tools and to expand commercial deployment to more credit unions and banks nationwide. The team has added senior hires such as Amy Travers (formerly Nuance) to scale U.S. sales, while CTO Jeremy Whittington leads product execution. Illuma has received industry recognition, including a CreditUnions.com Innovations in Fraud award and inclusion on Dallas Innovates' AI 75 list. Illuma operates a GDPR-compliant contextual advertising platform that reacts to live browsing behaviour to expand campaigns in real time without relying on cookies, personal data or pre-built contextual segments. Founded in 2016 by data scientists and media experts, the company positions its technology as an alternative to cookie-based targeting. Illuma’s platform aims to deliver better return on investment for advertisers and already serves blue-chip clients including Microsoft, American Express, Aviva and TUI. The business plans to use its recent funding to scale operations, build its team, develop new products and further enhance its proprietary algorithms. Product development priorities explicitly include expanding into areas such as Connected TV (CTV) to meet growing demand for cookieless solutions ahead of browser cookie changes.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2024