Imagr is a retail technology startup based in Auckland, New Zealand, that developed the SmartCart intelligent shopping trolley. The SmartCart harnesses computer vision and AI to automate checkouts and payments and improve the shopping experience. Led by CEO William Chomley, the company plans to deploy SmartCarts next year in Japan with H2O Retailing Corporation and in New Zealand with Farro Fresh. Imagr raised USD$9.5M in a pre‑Series A funding round. The financing was led by Toshiba Tec Corporation with participation from existing shareholders Sage Capital and Harald McPike. Imagr intends to use the funds to accelerate expansion in the Japanese and New Zealand markets and to pursue further international growth.

Total raised

$10M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2020