impact.com provides a unified partnership management platform used by more than 2,000 brands to aggregate, orchestrate, and optimize partnerships across influencers and creators, traditional affiliate publishers, commerce content publishers, B2B, and agencies. The platform enables publishers, brands, and agencies to create, manage, and scale ecosystems of partnerships to drive revenue and growth. impact.com recently announced a strategic secondary investment of approximately $100 million to broaden its investor base and continue momentum. The company acquired Pressboard Media, an analytics and reporting platform for branded content, to strengthen publishers’ premium content offerings and measurement capabilities. impact.com cites enterprise clients such as Walmart, Uber, Shopify, Lenovo, L’Oréal, Fanatics, and Levi’s as users of its technology. Impact runs a marketplace and a “partnership cloud” that lets brands engage influencers and affiliates, lets publishers connect with brands and creators, and provides tracking and revenue-collection infrastructure. The platform is positioned as a big-data play to trace where and how content is used across the long tail of user-generated and sampled media. Impact serves major customers across technology, retail and other sectors — including Lenovo, Microsoft, Uber, eBay, Amex, Capital One, Disney, NBC’s Peacock, Walmart and Target — and its customer base grew 50% in the last year. The New York startup passed $100 million in annual recurring revenue in the past year. Impact says it will use the new funds to expand its partnership network and build additional tools for brands, agencies and publishers. The company’s product began as a private marketplace offering and evolved into the broader “partnerships” category as customers adopted it in new ways. Impact provides the Partnership Cloud, a platform that automates the full partnership lifecycle—discovery, recruitment, onboarding, engagement and optimization—for a wide range of partnership types from affiliates and influencers to strategic B2B alliances. The company positions partnership programs as a major growth channel and cites clients such as Cabela’s, Fanatics, Getty Images, Lenovo, Levi’s, Shutterstock, Techstyle and Ticketmaster. Impact completed the acquisition of Mediarails (a CRM for influencer discovery and recruitment), expanded globally with local offices in Singapore and the Nordics, and has grown to over 400 employees and ten offices across the United States, Europe and Asia. The platform emphasizes measurement, attribution and fraud protection to help enterprises scale partnership-driven revenue. With the new funding, Impact plans to accelerate platform development, expand go-to-market efforts and pursue both organic and inorganic growth. Impact Radius provides digital marketing and affiliate solutions that let advertisers track media channels, automate tag management, and optimize and pay direct partners. Current customers named in the article include Lenovo, Ticketmaster, Shutterstock and TransferWise. The company had recently completed a $30 million funding round. Impact Radius acquired New York–based ad fraud prevention platform Forensiq to integrate fraud detection and remove non-human data points from its analysis. Forensiq was founded in 2010, had grown to about 45 employees, and never raised outside funding. Impact Radius and Forensiq have little overlap in technical capabilities, and Impact Radius plans to bring Forensiq’s tools in‑house while maintaining Forensiq’s brand and standalone services for the time being. The combined company will have about 275 employees and seven offices worldwide. Impact Radius provides a multi-channel performance advertising platform that connects advertisers and media partners directly to deliver performance campaigns across TV, radio, print and online media from a single platform. The company completed a $6M financing round led by Redpoint Ventures. It recently launched its platform and initially used funds to develop and test its Impact Radius Directory and Platform. The financing proceeds were also leveraged to support the company’s launch in the United States and the United Kingdom. Impact Radius intends to use funds to expand marketing of its performance advertising solution to advertisers, media partners and agencies. The article was published by FinSMEs on 14/01/2010.

Total raised

$362M

Funding rounds

6

Latest round

Equity

Latest activity

Apr 2022