IMPACT+ is a Paris-based sustaintech that measures and reduces the carbon footprint of digital advertising campaigns. Its platform builds new performance indicators and tools that use greenhouse gas emissions and electricity consumption to inform media-buying and advertising strategy. The company integrates environmental-impact evaluation solutions into delivery systems for brands, agencies, adtechs and ad networks. Since 2020 it has supported brands such as L’Oréal, Nestlé and Procter & Gamble, and partners with Azerion, Teads, Seedtag, Snapchat and Xandr. Its solution is available in over 50 markets. IMPACT+ plans to use the €2M Seed financing for further technological development and to accelerate international expansion, targeting the UK and North America in 2023. The company is led by CEO Vincent Villaret.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2023