Improvado is a San Diego–based provider of an automated Revenue Data Platform that connects and aggregates data from 300+ marketing and sales sources. The platform pulls data from channels and systems such as Facebook, YouTube, Salesforce, and TradeDesk to give analysts and C‑suite executives a comprehensive view of marketing and sales performance. Led by CEO Daniel Kravtsov and CTO Dmitry Nasikanov, the company helps customers consolidate disparate datasets and inform the distribution of marketing dollars. Improvado also maintains offices in San Francisco. The company announced a $22M Series A and intends to use the funds to further develop its Revenue Data Platform and deliver clearer marketing and sales insights to partners. Improvado provides a marketing middleware platform that enables marketing and analytics leaders to collect all their marketing data in one place in minutes. The platform integrates with 150+ marketing platforms, including Facebook, Google, Linkedin and Salesforce, and connects to visualization tools such as Tableau and Looker. Improvado serves brands like Ancestry, Intercom, RingCental and Perdue, and agencies including Havas, WPP and OMD. The company is led by founder and CEO Daniel Kravtsov and is based in San Francisco, CA. Improvado raised $8M in seed funding and plans to use the proceeds for continued product development and go-to-market expansion. No additional financial metrics were disclosed in the article. Improvado.io provides a SaaS visualization platform that lets marketers and ad agencies interact with consolidated data by connecting all their platforms, mapping metrics, and linking their database to any third‑party BI tool or viewing it within its user interface. The platform offers over 80 API integrations to aggregate data across channels. Led by CEO Daniel Kravtsov and based in San Francisco, the company focuses on simplifying marketing data workflows for agencies and enterprise marketers. Improvado intends to use the recently raised funds to continue expanding operations. Financially, the company closed a $3M seed funding round to support that growth.

Total raised

$33M

Funding rounds

3

Latest round

Series A

Latest activity

May 2022