Incentifi builds a unified employee engagement ecosystem that blends gamified wellness tracking with travel rewards and cashback-style benefits, turning healthy habits into tangible value. Founded by Paul Kelbie and James Madders, the SaaS platform aims to help organisations boost motivation, lower stress, and improve retention by rewarding movement and mindfulness with real-world perks. The company plans to launch a pilot programme with businesses, including independent Specsavers branches, to validate its product and gather feedback for further iteration. Incentifi positions corporate wellbeing as a strategic advantage by aligning employee health goals with desirable lifestyle rewards. The recently secured £150,000 of pre-seed financing provides the runway for the pilot and product enhancements. Beyond the pilot, management intends to refine the user experience and expand its corporate customer base. No revenue, user, or other operating metrics have been disclosed to date.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2026