InCrowd is a pioneer of real-time, mobile-first MicroSurvey market research for the life sciences and broader healthcare industry, delivering agile primary market research via automated, easy-to-use technology. The company provides fast, trusted data and insights to support marketing decisions and business intelligence. InCrowd reports access to a 1.8 million “Crowd” of healthcare professionals worldwide, reached in 20 languages, and serves more than 300 brands. Management emphasizes its first-mover advantage and intends to continue providing leading products and services while pursuing growth. The co-founders remain investors and board members and the company has installed new leadership to support its next phase of expansion. InCrowd operates an on-demand platform that enables pharmaceutical and life sciences companies to survey screened and targeted healthcare professionals in real-time. It is powered by a database of pre-screened, opted-in healthcare professionals—the “Crowd”—and delivers specialist micro-surveys via a mobile app. The company closed a $2.2M Series A round led by Nauta Capital. Over the past year InCrowd expanded its client base to include eight of the top ten pharmaceutical companies and a growing list of biotech and medical device customers. Customers can target specific segments of the Crowd—e.g., doctors who have practiced more than ten years and specialize in breast cancer—to get near-instant market feedback. InCrowd positions its product as converting traditionally lagging market intelligence into real-time data for marketing and R&D decision-making. InCrowd offers a real-time research platform that connects pharmaceutical, medical device and life sciences companies with crowds of screened, targeted healthcare professionals for on-demand feedback. The platform delivers real-time answers to product development questions and is accessible via smartphones and computers, enabling 24/7 exchange. Launched in March 2011 by Janet Kosloff (CEO), Diane Hayes, PhD (President) and Kathleen Poulos (SVP), the company is based in Chestnut Hill, MA. In December 2012 the company raised a Series A funding round for an undisclosed amount. Backers include Launchpad Venture Group and Walnut Venture Associates. The company intends to use the capital to continue developing its technology and expand marketing efforts.

Total raised

$2M

Funding rounds

3

Latest round

Series A

Latest activity

Sep 2012