InCrowd develops mobile applications for professional sports clubs that deliver real-time content, match analysis and interactive fan games. The company leverages a connectivity solution developed by the University of Sussex that lets phones share available connectivity in crowded venues. It currently works with 10 football clubs, including Middlesbrough and Watford. Led by Aidan Cooney, who previously set up sports data company Opta, InCrowd focuses on engaging committed fans and creating commercial opportunities. The company plans to use new funding to invest in technology to create digital sponsorship rights for clubs and leagues. It recently raised £1.65m in funding.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2016