Indiegogo operates a crowdfunding marketplace that has hosted more than 200,000 campaigns and draws over 12 million monthly visitors. The company’s core product is its platform for creators to run funding campaigns and for backers to discover and support projects. Indiegogo says it will use new funding to expand the product globally and to improve its mobile experience, personalization, and overall customer experience. Management emphasizes growing the platform’s reach and scaling the business internationally. Prior to this tranche, Indiegogo had raised a total of $56.6 million. The company is also engaging high-profile investors in advisory roles to tap their operating experience. Indiegogo operates an online crowdfunding platform that has hosted 190,000 campaigns from 190 countries. The company positions itself as a global marketplace for product launches, films, books and other projects, with recent high-profile campaigns including the Misfit Shine and the Canary. Management plans to use new funding to push further into mobile and to expand global reach by adding more currencies and languages. The product roadmap also emphasizes personalization and building trust on the platform. Indiegogo grew 300% in Europe over the past year and showcased 40 Indiegogo-funded companies at CES 2014. The company previously raised $15 million in 2012. Indiegogo operates a global crowdfunding platform that lets people contribute money to causes, artistic projects, and small companies. Founded in early 2008 and based in San Francisco, it has hosted about 100,000 projects from more than 196 countries. Unlike some competitors, Indiegogo accepts all types of projects worldwide. The company has been generating revenue from Day One and grew headcount to about 20 employees (up from 5 a year earlier). With new funding it plans to expand its global reach and pursue general growth initiatives; it may also offer equity-based crowdfunding once SEC rules under the JOBS Act are in place. The infusion is intended to help scale operations and hiring as Indiegogo pushes to mainstream crowdfunding further. IndieGoGo is a crowdfunding platform that lets individuals and organizations create campaigns for anything from hardware projects to personal expenses. Users can publish campaigns and distribute them via email, Twitter, and Facebook, while an algorithm called the "GoGoFactor" helps determine which campaigns are featured and promoted. The company charges a fee on contributions—4% if a campaign meets its stated goal and 9% if it doesn't—while allowing campaigners to keep funds even if they miss the goal. Since launching in 2008, the site has powered roughly 40,000 campaigns and is distributing "millions of dollars each month" to customers in over 200 countries. IndieGoGo plans to use the $1.5 million raised to build out its product team, boost marketing and customer satisfaction, and expand headcount from four to twenty-five. The company is based in San Francisco.

Total raised

$57M

Funding rounds

4

Latest round

Series B

Latest activity

Jan 2014