Influ2 is a person-based advertising (PBA) platform purpose-built for B2B marketers to amplify enterprise reach and revenue. The platform serves ads to specific decision-makers via display and social networks and captures individual-level engagement. Those person-level engagement signals generate actionable insights that sales teams can use to drive outreach and engagement with target accounts. Cofounded by Dmitri Lisitski (CEO) and Vladimir Mikhalko (CTO), the company emphasizes buying-group and person-based marketing. The recent financing is intended to build new capabilities to directly engage buying groups and expand the product’s effectiveness for B2B campaigns. No operating metrics were disclosed in the article. Influ2 is a VC-backed, person-based advertising platform for B2B marketers headquartered in New York that enables advertisers to target ads to individual decision-makers. Its platform identifies every ad visitor and records who clicked, how many times they interacted, and when they engaged. The company says this person-based approach produces 4–7x increased leads and helps align advertising with sales orchestration. Influ2 has over 57 clients, including Fortune 500 enterprises such as Cato Networks, Hexaware and NVIDIA. Revenue grew fivefold since 2019 and the company reported 251% growth in the first six months of 2020. The company plans to use funding to expand platform functionality, hire senior sales staff and grow its client base in healthcare and IT verticals.

Total raised

$11M

Funding rounds

2

Latest round

Series A

Latest activity

Oct 2021