Influence That Matters sp. z o.o. is a recently established Warsaw-based media-technology company developing ITM, a digital tool that connects advertisers with influencers across all social platforms and provides detailed instant analytics and campaign planning. The platform is designed to automate billing, increase accessibility for online creators, and standardize campaign planning and reporting according to media best practices. CEO Katarzyna Paciorek (known as Kasix), a Polish gamer and streamer with 1.2 million followers, led the product after working on it throughout 2023. The team partnered with Euvic 360E-COM for technology and MarkTech expertise and reports full integration with major social media channels. ITM premiered on Twitch on 24 November, and the company says over 4,000 content creators registered on the platform within days of the launch. Investors include Arkley Brinc VC (co-created with the PFR Starter FIZ program from PFR Ventures) and LP Group One, who bring media, advertising and communications experience and networks with partners such as Facebook, Google and Salesforce.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Nov 2023