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Informed

Berlin, Germany

Overview

informed offers a subscription-based news platform and an app (scheduled to launch in 2022) that gives users access to curated global news. Content is curated by its own editorial team and in-app recommendations from creators and experts, enabling readers to explore perspectives across the political spectrum. The company collaborates with major publishers including The New York Times, The Financial Times, The Economist, The Washington Post, The Guardian, The Telegraph, Reuters and Foreign Policy. informed raised €5M in Seed funding and plans to use the proceeds to further develop the product and grow its team. The company is led by Benjamin Mateev, Martin Kaelble and Axel Bard Bringéus and emphasizes a single-subscription model aggregating curated content. In addition to its Berlin base, informed has offices in London and Berlin and a distributed remote team representing 17 nationalities across five continents. informed. is a Berlin-based startup that layers curated "Read Lists" on top of prominent paywalled news services, adding its own original summaries. The product groups and clusters timely articles and opinion pieces from partners into snackable or in-depth playlists. The team — Benjamin Mateev, Martin Kaelble and Axel Bard Bringéus — drew on user diary studies and surveys to design the experience. The company is currently in beta, plans a mobile-first product launch later this year, and is testing pricing ahead of a freemium rollout where licensed content sits behind paywalls while informed.'s summaries remain free. It is working with publishers including The Washington Post, The Economist, Financial Times and Bloomberg as content partners.

Total raised
$5M
Funding rounds
2
Latest round
Seed
Latest activity
Apr 2022

Industries

  • Media and Entertainment
  • News
  • Online Forums
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Recent funding

  1. Seed

    Apr 2022

    $5M

Team