Inverse is a digital media startup that publishes science, technology and entertainment news and cultural coverage aimed at millennial men. The site launched in August 2015 and is led by founder Dave Nemetz (co‑founder of Bleacher Report). Inverse combines a strong editorial team with tech tools and analytics to drive audience growth and advertising performance. The company says its audience grew to 7 million unique visitors in August, with more than 80% male and 75% between 18 and 34. Nemetz has stated the team sees opportunities from new distribution models and the ongoing shift of ad dollars into digital. Financially, Inverse has raised capital to support growth: the company has now raised nearly $8 million in total funding, including a recent Series A. Inverse is a digital media publisher that produces original reporting, news coverage, opinion and analysis aimed at a millennial male audience. The site positions itself to give readers a viewpoint on everything related to the future. Co-founded in early 2015, the founding team includes CEO Dave Nemetz (a Bleacher Report co‑founder), CTO Winton Welsh, Head of Product and Design Steve Marshall, and senior engineers Michael Schaefermeyer and John Degner. As part of its launch, Inverse expanded to New York, opening a Brooklyn editorial office staffed with 15 journalists and led by Andrew Burmon. The company secured seed funding (amount undisclosed) from a syndicate of venture firms and angel investors. Reported backers include Greycroft Partners, Crosslink Capital, Bertelsmann Digital Media Investments (BDMI), Social+Capital Partnership and Rothenberg Ventures. No revenue or user metrics were disclosed in the article.

Total raised

$6M

Funding rounds

2

Latest round

Series A

Latest activity

Sep 2016