Invibes Advertising develops in-feed advertising technology that integrates ads into media content and is optimised for distribution within a closed network of media groups such as Bertelsmann, Hearst, Unify, Groupe Marie Claire and Axel Springer. The company builds its own platform inspired by social network advertising and counts clients including Mercedes, Samsung, Levis and IBM. Management says the business model proved highly resilient during the COVID-19 crisis. Invibes is investing in data and technology to improve ROI for clients and reduce dependence on GAFAM. Its strategic plans include geographic expansion across Europe, R&D in AI and Big Data, and external growth to acquire complementary technologies. The company is developing an Invibes ID Network to offer an alternative to third-party cookies and to enable cross-site targeting based on user-consented emails and browsing behaviour. INVIBES ADVERTISING develops in‑feed digital advertising formats optimised for distribution within a closed network of media sites (Bertelsmann, Hearst, Lagardère and others). Its technology is used by major brands including Mercedes, Samsung, Air France and IBM. The company is listed on Euronext Growth Paris and was founded in 2011. Management says the recent capital increase will strengthen equity and provide means to fund business growth and international expansion. The company reported that revenue and EBITDA targets for 2019 were met, which triggered part of the transaction. It is monitoring the Covid‑19 outbreak and currently does not expect short‑term impact on its business.

Total raised

$9M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021