IrisCX provides a smart video platform that uses computer vision, conversational intelligence, and machine learning to power live and self-guided video sessions for virtual product selection, setup, and support. The platform captures context-driven consumer behavior insights to help brands improve sales, support, product design, and operational decision making. IrisCX has facilitated over 30,000 video sessions and reports average customer satisfaction scores of 9.6 for brands using the platform. The company quintupled revenue in 2022 and is on track to double revenue in 2023. IrisCX plans to use new funding to add advanced functionality, invest in product development, expand go-to-market efforts, and hire additional staff, with a goal to double the team in 2023. The company is an alumnus of Google for Startups, Acceleprise (Forum Ventures), and Stage 2 Capital’s accelerator program and targets home product and services companies with large US and Canadian operations. ICwhatUC has developed a self-service support application that uses augmented reality over shared smartphone video to simplify customer-driven repairs. The platform applies AR markup and real-time expert guidance to help homeowners and field service workers diagnose and fix issues with less friction. Co‑founders Guillermo Salazar, Luke Krueger, and Danny Way launched the company in the fall of 2018 to reimagine how home and field service are delivered. The startup raised a $680,000 CAD pre-seed round to scale its team and support expansion efforts across North America. ICwhatUC positions its product as a way to reduce cost and risk for companies while meeting changing consumer expectations for service delivery.

Total raised

$5M

Funding rounds

2

Latest round

Seed

Latest activity

Feb 2023