ironSource builds a video ad network and user acquisition technology for mobile app and game publishers, and offers Aura, a solution for engagement and content distribution integrated on more than 120 million devices. The company has a core focus on gaming apps and counts customers such as EA, Zynga and Kongregate. It says it is profitable and is on track to make $1 billion in revenue this year. ironSource plans to scale internationally, engage with A‑class partners and invest heavily in expanding its offering for game developers. The business couples developer-facing ad and marketing tech with solutions for mobile networks and device makers to help them build alternative revenue streams. The company is Israel‑founded and positions itself within the growing gametech sector. ironSource operates a cross-platform ecosystem that handles digital discovery, delivery, distribution and monetization for web, desktop and mobile apps, and offers the mobileCore SDK. Founded in 2010 and headquartered in Tel Aviv, the company reports handling over 7 million installs per day and more than 70,000 applications using its mobileCore SDK. ironSource employs approximately 500 people across offices in Tel Aviv, Beijing, San Francisco and New York. The company has expanded its global presence with new offices in North America and China and planned expansion to Europe and South America in 2015; its Beijing office works with Chinese internet companies to connect them with users worldwide. The business says it will use the new funding to increase market share, expand its product offering, continue global expansion and pursue strategic acquisitions. Access Industries and its ClalTech arm are positioned as strategic partners following the investment.

Total raised

$420M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2019