ItemMaster operates a cloud-based platform that enables manufacturers to verify, share and manage product portfolios and custom branded content for distribution across channels. Its open exchange network is accessed by more than 1,000 retailers, agencies and mobile app developers as a source of certified brand content. The platform also delivers real-time analytics and actionable brand data to help manufacturers make business decisions. Led by CEO Michael Murray, the company serves manufacturers and retail partners across the US CPG ecosystem. ItemMaster recently secured financing to support growth initiatives and working capital needs. The company is backed by venture firms including Edison Partners and Chicago Ventures and is based in Chicago, IL. ItemMaster operates a cloud-based brand activation platform that lets manufacturers verify, share and manage product portfolios and custom-branded content for distribution across online and offline channels. Led by CEO Michael Murray, the company serves one thousand retailers, e-tailers, agencies and mobile application developers who access certified content from more than 5,000 brands. ItemMaster raised $7.5m in a Series A funding round to support growth. The company intends to use the funds to accelerate expansion with retailers and to penetrate new product categories such as over-the-counter pharma and beauty. The platform emphasizes centralized, certified product content distribution across all channels to streamline manufacturer-to-retailer workflows.

Total raised

$12M

Funding rounds

2

Latest round

Debt Financing

Latest activity

Apr 2017