Iterable provides a martech platform focused on developing and optimizing cross-channel experiences to power unified customer journeys. The platform gives marketers tools to create, optimize and measure interactions throughout the customer lifecycle, enabling individualized marketing touchpoints that drive engagement and loyalty. The company said it will use the funds from the raise to continue developing the platform and expand its business reach. The Series E round valued Iterable at $2 billion. Iterable is led by President and CEO Andrew Boni and had a team of over 450 people working across hubs in San Francisco, New York, Denver and London. The company is based in San Francisco, CA. Iterable builds a cross-channel growth marketing platform that uses email, push and in‑app notifications, SMS and other channels to deliver targeted, personalized marketing messages. Its product enables businesses to run iterative, data-driven campaigns and connect with customers across digital media; customers include Zillow, Priceline, Care.com and Fender. The company was founded by former Twitter and Google engineers (co-founders Justin Zhu and Andrew Boni) and has recently expanded into Europe with a London office. Iterable has raised a total of $140 million to date, including a $60 million Series D announced in this round and an earlier $50 million raise in March of the same year. Leadership says the new capital will be used to scale into more markets, hire, and build a war chest to weather market uncertainty while pursuing profitability and independence. The company cites a Series C post-money valuation of $275 million per PitchBook and describes the latest round as a "very healthy increase," placing the new valuation above $325 million. Iterable provides a unified cross-channel marketing platform that captures a continuous stream of first-party customer data so marketers can build segments and event-triggered campaigns in real time. The product enables automated lifecycle messaging (for example, abandoned-cart follow-ups) and consolidates multiple point solutions into a single, marketer-facing tool. Iterable emphasizes streaming customer data from various sources without sharing it with third parties. The company reports triple-digit year-over-year growth, serves 300 customers including Box, DoorDash and Zillow, and has 200 employees across three locations. With the new funding it plans to expand into Europe and Asia while continuing to develop the platform. Iterable provides enterprise B2C companies with a scalable growth marketing platform to segment and engage users across email, mobile push, SMS and in-app messages. The company recently added functionality that allows customers to message active users inside their mobile apps for immediate engagement. Led by co-founder and CEO Justin Zhu, Iterable serves consumer marketing, CRM and messaging needs. Iterable raised $23 million in VC funding to further invest in engineering and customer success and to continue building its platform. The company is headquartered in San Francisco, CA. Iterable is a San Francisco-based growth marketing and user engagement platform led by co-founder and CEO Justin Zhu. The platform enables marketers to segment hundreds of millions of users, personalize messages, build behavioral workflows and A/B test any aspect of a campaign. It delivers messages across email, mobile push notifications, SMS, web and social channels. Iterable closed an $8M Series A funding round to extend its product and grow its team. The company intends to use the funds to extend the functionality of its platform and expand its team.

Total raised

$342M

Funding rounds

6

Latest round

Series E

Latest activity

Jun 2021