Iteratively provides a collaborative analytics-tracking platform that helps product managers, data analysts and engineers define, instrument and verify tracking to prevent data quality issues. It offers an easy-to-use web UI for tracking plans and developer tooling including type-safe open-source SDKs, a CLI and CI/CD integration. Iteratively integrates with third-party tools such as Amplitude, Mixpanel, Segment and dbt and targets companies with existing product and data teams (SaaS, ecommerce, DTC). Customers cited in the article include Box, Artifact Uprising, Beekeeper and Dribbble, which reported clear improvements in data quality after adoption. Iteratively was founded in June 2019 and operates as a remote-first company. The company will use the new capital to accelerate product development and hire in marketing, sales and customer success.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2021