Itracks develops proprietary software that enables market researchers to run real-time focus groups via video or text chat, discussion boards, and surveys. The tools are designed primarily for market research agencies that need high-quality, timely data. The company is expanding its product lineup with a new Itracks video IDI (in-depth interview) tool for direct browser-based video chats, interactive whiteboards, screensharing, and mixed written/verbal feedback. Itracks plans to complete renovations for a state-of-the-art software development centre and to grow its software and sales teams. To support these initiatives, the company received $1.1M in business expansion funding from a federal program. The funding will be used to finish the development centre and accelerate product and team expansion.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2020