ividence is a Paris, France-based stand-alone email ad exchange that connects advertisers and list owners. The platform matches offers to records based on bid, performance, and end-user behavior. Led by CEO and co-founder Eric Didier, the company serves advertising clients including Se Loger, WeekEndDesk, Aujourd’hui, Zanox, Tradedoubler, Cdiscount, Zalando, BNP Paribas, Cofinoga, La Redoute, 3 Suisses, Marionnaud, Ford, and Infogroup. The company completed a $4M Series B to support growth. It intends to use the funding to expand its infrastructure in the U.S. and enhance the platform’s capabilities. At closing, the round was led by Omnes Capital with participation from existing investor A Plus Finance. Ividence operates a SaaS platform for email advertising that connects email lists with advertisers' customer-acquisition campaigns. Its proprietary Behavioral Email AdServer automatically selects email addresses whose behavioral characteristics indicate higher receptivity, aiming to send fewer but more targeted emails to reduce spam. The company says it monetizes over 10 million email addresses in France and the U.S. and manages more than 3,000 campaigns a month. Advertisers on the network include Cdiscount, Voyageprive, Groupon, Citroen, Idmacif, PCH, Match and Dish Network. Ividence raised $4.2 million in a Series A from Paris-based A Plus Finance to consolidate its position in France and accelerate international expansion. The company plans to use the capital to hire around 20 people in 2011.

Total raised

$8M

Funding rounds

2

Latest round

Series B

Latest activity

Jun 2012