Jabmo is a leading vendor of industrial account-based marketing (ABM) solutions that provides account sensing and personalized account-based advertising. The platform captures anonymous buying behavior of target accounts and executes personal, relevant account-based advertising strategies. It integrates with Oracle Marketing Cloud, Salesforce Marketing Cloud, Marketo, and Microsoft Dynamics, and counts customers including Sealed Air, Schneider Electric, and Fives. Jabmo raised €10 million in funding led by Raise Ventures and Idinvest to accelerate international expansion and support product development. New product enhancements aim to increase firmographic data for target accounts and expand the company’s IP database to improve reach within accounts and enable segmentation by division or business unit, per CTO Rich Flati. The company has offices in France (HQ), Sweden, the United Kingdom, the United States, and Mauritius. Azalead builds an account-based marketing platform that surfaces the most promising potential clients by combining a database of millions of data points with a customer’s own CRM and email data. The product tracks website visitors (using IPs and cookies), helps build target lists from past CRM/email information, segments visitors, and customizes ad campaigns. It integrates with existing CRM and email services and can focus ad spend on key accounts rather than mass targeting. Customers in France include Microsoft, Europcar, and iAdvize. Azalead charges between $15,000 and $100,000 per year depending on data volume and ad scenarios. The company has expanded its product beyond basic visitor identification and in 2015 executed two funding rounds and hired 20 people. Reported near-term plans are to double the R&D team, grow the sales team, and explore a potential U.S. expansion in 2016, while adding more customization features such as A/B testing and industry-specific landing pages. Azalead Software is a Paris-based B2B marketing automation company founded in 2013 by Nick Heys and Hervé Paolini. The company leverages proprietary algorithms and pattern learning to identify, track and deliver display ads to business prospects. Its platform alerts sales representatives when key accounts are ready to engage and integrates with Salesforce.com and Microsoft Dynamics. The service is used by over 500 B2B companies to accelerate sales. Azalead raised €2m in funding in a round led by Aurinvest with participation from a group of angel entrepreneurs. The company intends to use the funds to accelerate growth of its platform.

Total raised

$19M

Funding rounds

3

Latest round

Equity

Latest activity

Sep 2018