Jack Erwin is a New York-based men's brand that offers handmade shoes sold directly to consumers through its website. The company is led by Ariel Nelson and Lane Gerson and sells products exclusively on jackerwin.com. Its line includes fifteen styles with retail prices between $95 and $195. The brand focuses on direct-to-consumer distribution and handcrafted product quality. The company said it will use the new funding to continue to grow operations. Jack Erwin sells upper-end men's shoes direct-to-consumer via an e-commerce model. Its shoes are manufactured in Portugal and distributed from a hub in greater New York. The company produced an initial run of 3,000 pairs and maintains a roughly 2,400-person wait list; average price points are around $200. Its business model removes middle players to deliver luxury-quality footwear at lower price points. Jack Erwin plans to use new capital to expand its men's shoe line and develop the brand, and does not intend to spend the funds on advertising. The company leans on generous returns and service practices and expects the new capital to help prove its model can scale.

Total raised

$11M

Funding rounds

2

Latest round

Series B

Latest activity

Sep 2014