Jimmy Fairly is a French direct-to-consumer eyewear brand selling glasses for €95 and operating a buy-one-give-one model. Its glasses are designed and produced in France and sold online and in a Parisian boutique. The company offers free shipping, free corrective lenses, and four-day trials for up to four different frames to emulate Zappos-inspired customer service. It partners with two French NGOs, Voir la Vie and Peuples d’Himalaya, to provide donated glasses to people in need. The site officially went live contemporaneously with the report, and the startup draws clear parallels to Warby Parker’s approach. Financially, Jimmy Fairly raised €200K in three weeks from European angel investors.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

May 2011